Reasons Why Promotional Products Are Crucial for All Businesses

Businesses require promotional products due to their cost-effectiveness in reaching out to more potential customers. It is a low-cost marketing method to drive customers, whereby established global brands resort to this as a marketing strategy. For start-ups, promotional products help cut their marketing budget while still drawing people’s attention.

Right from small start-ups to big enterprises, these giveaways are subliminal and effective. Find out more about the latest promotional products and trends at

Here are some reasons why:

In Australia, 6 out of 10 such consumers keep promotional products with them for up to two years.

83% of people do business with the advertiser after receiving a promotional item.

34% of Australian consumers own a promotional bag.

91% of consumers can recall the advertiser even two years after receiving a promotional product.

67% of consumers give away their promotional products when they are not needed, continuing the marketing reach out.

Another critical stat that was revealed is that 89% of consumers said they could recall the advertiser’s name or company name for up to two years after receiving the items. Also, promotional products draw an astounding 500% more referrals from customers who are satisfied with the gift items. These stats emphasise the significance of promotional products for marketing and brand recognition.

Small and larger businesses recognise the importance of promotional products for reaching out to an increasing number of people in a competitive market. The gift items with high-quality product packaging entice the recipients and draw their attention to a company’s business. These products have a logo and brand message of the company printed. An aim of the exercise behind giving away promotional merchandise is to drive customers’ interest in the business.

To increase results, marketers use branded promotional products that the recipients can use for the long-term. Quality products help keep consumers engaged. Meaning that one-time distribution of the gift items is good enough to engage customers with your brand for the foreseeable future.

As a rule of thumb marketers follow for a promotional product campaign is to give away the items of daily use. These gifts may be pens, calendars, mouse pads, umbrellas, water bottles, lip balms and so on. However, experienced marketers work out a creative strategy. They pick the items that are not only useful but unique and of high quality for a broader impact.